7 Bathroom Trends That Will Make a Splash in 2024

Timeless Aesthetics

Consumers can expect to see an increased popularity in spaces that feel truly timeless. Parker credits this trend to homeowners aiming to stay in their homes for a longer duration of time—perhaps well into retirement. “Designers on Houzz are hearing that homeowners want to achieve a timeless style with materials and features they won’t grow tired of,” he explains. “Even modern homes are incorporating elements such as brick, handmade clay tiles, rustic wood elements and arches that create a feeling of quiet luxury.”

According to Parker, focusing on a more timeless aesthetic also furthers the popularity of sustainable design where features like water- and energy-efficient fixtures, LED lightbulbs, and dimmers are all continuing to gain prominence.

Handmade Features

According to Parker, the trend toward personalized elements and custom, handmade features initially gained traction in European design shows but has made much headway for U.S. consumers. This trend toward handmade details and features is also closely linked to the growing popularity of timeless style. “Pros on Houzz say this includes handmade tiles, custom bathroom vanities and other bespoke elements, which create a feeling that the homeowner has something truly unique and special,” Parker says.

Warm Wood Vanities

The 2023 Houzz U.S. Bathroom Trends Report found that wood is the most desired choice when upgrading a bathroom vanity. “While white continues to dominate as the most popular color for countertops and walls, this attraction to wood vanities connects to a larger move throughout the home away from cool grays and stark whites to warmer neutrals like beiges, creamy off-whites and rich browns,” Parker says. With the broad range of wood tones on the market, it can work for nearly any aesthetic ranging from coastal to traditional.  

Attention to Details

Labourdette-Martinez says she is seeing scallops pop up just about everywhere. “From vanity chairs to cabinetry details, it’s coming in hot and we think it’s here to stay through 2024,” she says. Another detail that’s making its way to the bath after playing a prominent role in living space design is fluted cabinetry. “The aesthetic creates a thick, often rough statement-making detail beneath island countertops, bathroom vanities and dining room tables, adding visual texture and interest,” Parker says.

Earth Tones

While natural materials are continuing their unprecedented rise in popularity, so too are nature-inspired colors and wall treatments that can further the soothing, indoor-outdoor appeal of the aesthetic. “Earth-toned paint colors, plaster, and accent colors are recent favorites for us and we’ve been weaving them into our designs in 2023, and expect to be doing even more of that through 2024,” Labourdette-Martinez says. When it comes to selecting earth-toned paint colors, undertones are more important than ever. To keep it interesting, look for shades that bring an unlikely element to the table (like an off-white with a subtle apricot nod) for a fresh take on the earth-tone trend.

Marble Materials

“Bold marble and natural stones have been a big bathroom trend through 2023, and we expect 2024 to be no different,” Labourdette-Martinez says. “We’re loving the deep reds and browns, bold veining, and black stones for bathrooms lately.” For those who are looking to keep their budgets in check, consider tiles that can lend a similar effect, or even smaller elements like a rattan stool, natural rug, or wood bench to deliver a grounding, natural feel.

Features for Aging in Place

Because more homeowners are planning to stay in their homes for longer, they're implementing features that they'll need down the road. “Half of homeowners who are addressing these needs are planning ahead for the future and there’s growing interest in universal design that prioritizes beauty, in addition to function,” Parker says. “Manufacturers are supporting this trend by creating stylish, aging-in-place features.” For this reason, nonslip flooring, curbless showers, wider doorways, lower vanity heights, and grab bars are a few design elements you’ll see more of in 2024.